The ad, entitled "It's Beautiful," features the patriotic song "America the Beautiful" sung in eight languages. The ad shows people of different ethnicities.
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The ad also shows two dads rollerskating with their daughter. This was the first Super Bowl ad to feature a gay family, according to GLAAD, a lesbian gay, bisexual and transgender media advocacy organization.
The inclusion of different languages sparked comments on Coca-Cola's Facebook page calling the ad a disgrace and unpatriotic.
"Speak English or go home," said one commenter on the page. Another commented, "Screwed up a beautiful song. No Coke for my family."
Twitter also erupted with criticism of the ad.
Hey @CocaCola This is America. English, please. #SB48
— Saved By The Blood (@vonzion) February 3, 2014Hey #coke we speak English in America #AmericaIsBeautiful ... Awful commercial
— alexander c (@theAFAUSTshow) February 3, 2014But many others praised Coca-Cola for reflecting the country's diversity.
Thanks @CocaCola for reminding us that we are beautiful because of and not in spite of our linguistic diversity. #AmericaIsBeautiful
— Ashley Karlsson (@AshleyKarlsson) February 3, 2014Ashamed that people are upset by the Coca-Cola commercial. We're a melting pot y'all. I think it was a good portrait of our diversity. ??
— Small Town Belle™ (@BelleTownUSA) February 3, 2014Coca-Cola will debut a 90-second version of the ad during the opening ceremony of the Sochi Winter Olympics on Feb. 7, according to a company release.
"We hope the ad gets people talking and thinking about what it means to be proud to be American," said Katie Bayne, president of Coca-Cola North America, in the release.
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